TikTok, as everyone knows one of the best social networking platforms. But many advertisers are still hesitant to advertise on TikTok for varied reasons.
They believe all TikTok users are Gen Z, and there is no place for business on TikTok, etc. All these are common misconceptions about TikTok.
The truth behind this is that the TikTok platform is excellent for advertising. If you are an advertiser, who want to maximize your popularity, then you can buy tiktok likes and uplift your stardom.
So after reading the below article, you will understand the real benefits of TikTok. Let’s get started!
Table of Contents
9 Data-Backed Reasons To Advertise On TikTok
1. Reach Diverse Audiences
Only 41% of users fall between the age group of 16 to 24. 59% of users are millennials, Gen X, and baby boomers. Among these, there are unique communities available on TikTok. There are opportunities to reach countless age groups on TikTok. TikTok ads mainly cover content for e-commerce.
2. Affordable To Create Great Campaigns
Many small businesses think advertising on TikTok is not worth time and money. But when you check on the results, it is enormous. On the platform, it is easy to set up a TikTok campaign. You don’t need to worry about the budget on TikTok. With a minimal amount, the platform has excellent support for campaigns. Advertisers can utilize these features on TikTok, like creative tools, flexible budgets, location-based targeting, and business account.
3. Versatile Ad Formats
Till now, in-feed ads have a high probability of engagement. Each ad has different benefits. You can choose from an ample range of ads and shall use them for your brands. There are spark ads too. Some ads will appear in a small size on top of the page. Some others will be seen in between the videos.
4. Influencer Marketing
You can create ads by collaborating with other TikTok creators. Unlike other apps, TikTok shows the actual colors, and you can share experiences in the raw. TikTok has discovered the influencers like Charlie’D Amelio and Addison Rae, who became famous through business partnerships and have gained millions of followers. The ads with them may reach millions.
5. Ads Increase Brand Exposure
With TikTok ads, you can show the products with authenticity. Moreover, you can participate in trends to go viral. The video ads based on daily trends will increase the relevancy and likelihood of someone’s feed. In addition, the ads will improve your screen time so that engagement will be enhanced.
6. Ads For Product Awareness
TikTok is more of an authenticity-driven platform. When you check on TikTok, the users not only show the best products in their list, they will show all the products in their lists. TikTok shows the reality of every business. TikTok will help increase your brand awareness.
7. Video Marketing
The only platform for video marketing is TikTok. On other platforms like Instagram and Facebook, there will be static images or only seconds videos for ads. But in TikTok, you can post ads for 15 to 30 seconds. The guidelines for ads in TikTok are pretty liberal. Brands should use popular sounds that are trending on TikTok. It will be helpful to increase the views.
8. Young Platform
TikTok is one of the youngest platforms in social media. There are still many best practices that people miss out on the platform. The platform will fit any user. To create appealing content on TikTok, you can quickly build and optimize the campaigns and have a long-term strategy. Figure it out and win big with ads.
9. Boost The Performance Of The Account
You need to gauge the performance of the video ads. Decode the analytics and explore the details. For business accounts, it is quite an easy process. It is free of cost so that you can use it happily. In general data-packed marketing campaigns help for enhanced targeting, precise benchmarking, and personalization. Advertisers can try using TikViral for enhanced growth.
Pros Of TikTok Advertising
- The ads on TikTok don’t be felt like ads themselves. They will not be seen separately. It will merge more with the standard video content and be like native posts.
- Sponsored TikTok ads are one of the most significant advantages. Ads seamlessly with organic content will pop up on the user’s posts.
- Ads instantly expand your brand reach. Ads improve the interactions with users and will boost exposure.
The practical thing is that TikTok is the only app that has been growing further from its current position. Other big apps have already attained a saturated market. So beginner advertisers can unfold the opportunities on TikTok and utilize them better. Even you can try using TikViral and shall enjoy the perks. Hopefully, we believe that the post helped to debunk some of the common myths about TikTok. So with TikTok, stay ahead of the curve! Kindly share your comments below!